GREEN FRIDAY: A NEW WAY TO SHOP, THINK, AND CARE
As the world gears up for the frenzy of Black Friday, we at Cap_able choose a different path—one that aligns with our values of sustainability, transparency, and mindful consumption. Welcome to Green Friday, our way of celebrating conscious fashion and redefining the future of shopping.
This year, we're inviting you to join us in a movement that prioritizes quality over quantity, thoughtful design over fast fashion, and respect for our planet over fleeting trends. Let us take you behind the scenes of what makes Cap_able a Green Friday advocate and why every piece you wear from us tells a story of care, craftsmanship, and responsibility.
RAW MATERIALS: THE ROOT OF SUSTAINABILITY
At Cap_able, everything starts with the right materials. We carefully source high-quality yarns, prioritizing those with certifications that ensure low environmental impact and ethical practices. This means favoring organic, recycled, or traceable fibers that not only feel good on your skin but are kind to the planet. For example, we proudly support the Better Cotton Initiative, a global movement making cotton farming more sustainable.
By choosing these premium raw materials, we reduce waste, minimize carbon footprints, and ensure that every piece we create stands the test of time. Check our blog about raw materials where we explore more about the importance of organic, recycled, and traceable fibers.
SLOW PRODUCTION: MINDFUL CRAFTING FOR THE FUTURE
Unlike fast fashion's race to produce en masse, Cap_able embraces slow production processes that honor craftsmanship and care. Each garment is designed and produced in limited quantities to avoid overproduction and unnecessary waste.
Our collaboration with Maglificio Pozzebon—a trusted knitwear factory—reflects our dedication to slow fashion. Learn more in our blog about this exceptional partnership and how it shapes the way we create garments.
We don’t follow fleeting trends. Instead, we focus on the deeper values and meaning behind our Manifesto Collection, creating designs that reflect innovation, individuality, and a commitment to privacy and empowerment.
HIGH QUALITY: WEAR LESS, CHOOSE WELL
Fast fashion encourages constant buying; we champion investment in fewer, better pieces. A Cap_able garment is designed to last—physically, thanks to the durability of our materials, and emotionally, because of its thoughtful design and purpose.
High quality isn’t just a buzzword for us. It’s a promise that your garment will retain its shape, texture, and purpose, season after season. With every wear, you’re making a sustainable choice that rejects the throwaway culture of Black Friday sales.
TRUSTED SUPPLY CHAIN: FROM YARN TO YOU
Transparency is at the heart of everything we do. We control and monitor our supply chain at every stage, ensuring ethical and sustainable practices from the yarn to the final product.
Our garments are proudly made in Italy, where we collaborate with skilled artisans who share our commitment to excellence. Every thread, stitch, and detail reflects the care and expertise that go into creating fashion that respects both people and the planet.
JOIN US FOR GREEN FRIDAY
This Green Friday, we invite you to embrace a new way of shopping—one that prioritizes intentional choices over impulse buys.
Instead of chasing discounts, why not invest in pieces that tell a story of innovation, craftsmanship, and sustainability? At Cap_able, we’re not just creating garments; we’re creating a community of individuals who care about what they wear and why they wear it.
Together, let’s make a difference. Choose slow fashion. Choose sustainable design. Choose Green Friday.
Explore our Green Friday discounts and discover how you can make this season more than just shopping.
THANK YOU 💚
